Search Engine Optimization SEO
SEO
Search engines are like libraries for the digital age.
Instead of storing copies of books, they store copies of web pages. When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.
To do this, it uses a computer program called an algorithm.
Duplicate content
When someone tries to rank for a certain keyword, they might duplicate content on their site to try and get that keyword in their text over and over again. Google penalizes sites that do this.
Invisible text and keyword stuffing
Years ago, a black hat strategy was to include a ton of keywords at the bottom of your articles but make them the same color as the background. This strategy will get you blacklisted very quickly. The same goes for stuffing in keywords where they don’t belong.
Cloaking and redirecting
What Is SEO ?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search Engine Optimization
- Search Optimization: Improve search engine rankings with keyword and suggested topics tool
- Keyword suggestions: Get personalized phrases and words to add to increase traffic to your website and help it rank better.
- Tracking your ranking: Track the progress of your website’s rank on Google over time
- Create your sitemap: Customize, create and submit a site map to aid search engines in crawling your site.